Click clique marketing: hold the dancing baloney: success on the Web is a matter of creating communities of customers and serving them well

Article Abstract:

Web site developers are learning different ways to capture more World Wide Web users. One way is to create a virtual community for users. Other ways include the integration of Web operations with other marketing activities, offering excellent customer service or special deals. Web users want instant gratification, so those developers who give users what they want immediately will be more successful.

Specialized Telecom Services, Wired Telecommunications Carriers, Internet, Marketing, World Wide Web

The real deal

Article Abstract:

Announcements of strategic alliances between small Internet companies and large computer industry firms are increasing in number due to the intense competition for online market share. Unless a financial exchange has taken place, however, many of these alliances may not result in collaboration on new products. They may simply be overtures for unspecified partnerships.

Electronic computers, Computers, Electronic Computer Manufacturing, Computer industry, Media coverage, Strategic alliances (Business)

Can we talk? Can your company benefit from building an online community?

Article Abstract:

Companies are adding interactive communications to their Web sites to add value for users and decrease response time to consumer inquiries. Major functions include chat facilities, downloading capabilities and the ability to create interest groups linked to the larger Internet community. A standards policy should be established prior to launching interactivity.

Customer relations