Games without frontiers: online contests drive visitors to their sponsors' Web sites - but do they keep them there?

Article Abstract:

Online contests have become an increasingly popular way to draw traffic to Web sites, but as the online community becomes larger and more sophisticated, companies are looking for games that begin to build a relationship between players and the sponsor. Yoyodyne Entertainment pres and founder Seth Godin believes that creating convent and quick games and contests that building a feeling of mastery for players is the key to the success of his company, which has developed more than 100 contests and games for clients.

Sales Promotion Services, Usage, Services, Online services, Video games, Marketing industry, Contests, Yoyodyne Entertainment

Classifying the Web: classified advertising gains a foothold on the Internet

Article Abstract:

Classified advertising is apparently gaining a foothold on the Internet. AdOne Classified Network's Web site hosts classifieds from more than 300 magazines and newspapers, according to the company's Dan Manco. The site generates 100,000 hits per month, on average, but that number is nearly doubling each month, Manco believes. The Newspaper Assn of America's Jim Conaghan does not think that online classifieds will put newspaper classified sections out of business.

Advertising, Advertising Services NEC, Other Services Related to Advertising, Newspaper Advertising, Statistics, Advertising services, Internet/Web advertising, Internet advertising, Classified advertising

Hooked on cable: Road Runner, Time Warner's cable modem-based Internet access service, shifts into high gear

Article Abstract:

Time Warner's Internet Service Provider Road Runner was introduced in Elmira, New York, in July, 1995, and has since garnered much attention from international onlookers. The service is geared to provide cable customers with high speed Internet access and local programming, to help differentiate the service from other Internet access services. Elmira was chosen as a test site because of its two-way information transfer cable system.

Management, Internet service providers, Time Warner Inc., Information services, TWX, Elmira, New York