Let your fingers do the searching: the Kelsey Group provides new services for directories and Yellow Pages on the Internet

Article Abstract:

The Kelsey Group hopes to help managers of online directories attract as many users and generate as much revenue as print directories currently do, says Pres John Kelsey III. The number of online Yellow Pages and other directories has grown because printed compilations are more expensive, Kelsey says. However, the field of Internet directories will most likely shrink from the current 2,200 local providers to only a few, in addition to two national Yellow Pages services, because of the inevitable limit on ad support, says Kelsey Group VP Jim D'Arcangelo.

Telegraph & other communications, Database and Directory Publishers, Electronic Yellow Pages, Management, Database industry, Technology application, Yellow pages, Telephone directories, Online telephone directories, Kelsey Group

Wrath of the under-rated: is syndicated magazine research overdue for an overhaul?

Article Abstract:

Magazine publishers, led by Hearst and Conde Nast, are calling for a wide-ranging revision of the syndicated magazine research that is used by advertising agencies to determine the readership of a magazine. The publishers claim that the surveys, conducted by Mediamark Research Inc and Simmons Market Research Bureau Inc, have too large of a margin of error, are so long that the average consumer will not fill one out, and place too much emphasis on product information.

Periodicals, Periodical Publishers, Analysis, Surveys, Periodical publishing, Market surveys, Simmons Market Research Bureau Inc., Mediamark Research Inc.

Americans on the move: American Lives keeps track of who's heading where, and uses the data to help builders plan their next development

Article Abstract:

American LIVES Inc. buys change-of-address information from the US Postal Service and maintains a nationwide database on where households are moving throughout the country. Home builders pay the company for information that helps them decide where to plan new housing. The data also help builders decide where to place advertisements. The American LIVES database contains the names 38 million people.

Residential Building Construction, New Private Housing, Construction industry, Planning, Residential construction, Housing, Housing developers, American LIVES Inc.