Oracle plots major Web broadcast network

Article Abstract:

Oracle's new E-Business Network, is aimed at providing its customers, investors and others various types of information in nine languages and will compete directly with other Web media companies that have traditionally managed the company's advertising.

Prepackaged software, Computer Software, Software Publishers, Strategy & planning, New Products/Services, Computer software industry, Software industry, Software, Oracle Corp., ORCL

MARKETERS NARROWING AUDIENCE SEGMENTS

Article Abstract:

This article discusses the online services of marketing firms with Web sites through which they offer "customized mass marketing".

New Electronic Marketing, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Marketing research firms, VerticalNet, WIZnet Inc.

BELL MEASURES UP: MARKETER'S $1M INVESTMENT IN NET.ANALYSIS PAYING OFF

Article Abstract:

This article examines the work of Karen Pittinelli who is the Internet marketing manager of Bell Atlantic Corp.

Wired Telecommunications Carriers, Company Planning/Goals, Telephone Communications, Telephone communications, exc. radio, Telecommunications services industry, Telecommunications industry, Telephone services, Bell Atlantic Corp., BEL