Article Abstract:
Nike will not abide by its promise to enforce US labor standards at its overseas subcontractors, said ALF-CIO President John Sweeney at the 47th annual PR Seminar in Pebble Beach, CA, on May 22, 1998. Sweeney was referring to Nike CEO Phil Knight's announcement promising to improve the company's human rights record. Sweeney described Knight's announcement as a "cheap PR stunt" because it is voluntary. He added that the giant shoe manufacturer did not follow its previous "Code of Conduct" and there is no reason it will do so now.
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Article Abstract:
Philip Morris apologized for a serious ethical misstep when it provided the Czech Republic that showed the financial benefit to the government for allowing smokers to die prematurely. The company has canceled similar studies in other Eastern European countries. Antismoking advocacy groups ran advertisements lambasting the company's seemingly cavalier attitude.
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Article Abstract:
The ethical reasoning power of advertising professionals is analyzed.
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