Article Abstract:
British Airways (BA) PLC has maintained its position as the most profitable airline in the world despite increased competition and less demand for air travel. Its latest venture is to conquer the deregulated European airline market through acquisitions. BA together with three German banks, has purchased the regional carrier Delta Air which has been renamed Duetsche BA. The airline has also purchased a 49.9% share of France's biggest regional carrier, Transport Aerien Transregional. BA's objective has been to beat competition by offering low-cost air travel in high-cost countries. In addition, congestion has limited available take-off and landing slots in Europe's airports. The International Air Transport Assn has dictated that airlines with slots for one season has first claim on slots for the next. BA's purchase of the other airlines has put it in a good position to have a claim onthese slots.
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Article Abstract:
The British domestic air travel market has undergone a remarkable change since the mid-1980s. The market now has a competitive air fare structure, a greater number of flights and a highly-improved standard of in-flight service. Much of the change can be attributed to the rivalry between British Midland Airways Ltd and British Airways PLC (BA). British Midland's challenge in the domestic air travel market began in the mid-1980s when it upgraded its in-flight service in a successful bid to win business travellers and frequent flyers to its domestic flights. Since then, BA has responded by improving not only its passenger service, but also the general reliability and flexibility of its services both in the air and on the ground.
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Article Abstract:
Business travellers often find air travel uncomfortable and inconvenient. Common complaints of businessmen travelling to continental Europe include tedious check-in procedures, troublesome flight delays and uncomfortable airline seats. British Airways PLC (BA) is one airline which has responded to growing passenger complaints by instituting a customer service-oriented quality initiative. BA is relying on improved in-flight service, better marketing strategies and time-saving computer technology to attract more business travellers.
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