BSkyB

Article Abstract:

BSkyB saw a rise in its stock price following an announcement that the company was to launch a digital service for Jun 1998, the first in the United Kingdom. The stock price then dropped when the company announced that satellite dishes would be installed free for digital subscribers. The company could be hit as a distribution platform, though it will benefit from selling channels. The company's costs are likely to rise, both for installing digital platforms and programming costs. Price competition could also hit the company's margins.

British Sky Broadcasting

Article Abstract:

British Sky Broadcasting (BSkyB) has seen a faster rise in subscriber growth than forecast, but there is still uncertainty as to which platform will gain market dominance. The company faces competition from ONdigital from Nov 1999, and from the cable industry which has advantages in interactive TV. BSkyB faces high investment costs, and soccer broadcasting rights could cost more when the Premier League deal has to be renegotiated. There is likely to be intense competition, and BSkyB might not secure the broadcasting rights.

British Sky Broadcasting

Article Abstract:

British Sky Broadcasting ranks first in the UK digital TV market, and should benefit from interactive TV. The company still faces difficulties with a JV in Germany.