Article Abstract:
Anheuser-Busch has launched a retail promotion for its Budweiser beer brand. The brewer is giving away point-of-sale items such as three-sided schedule table tents; schedule banners; stringer-pennants and danglers. Other sales display items include Budweiser tailgating chairs, helmet grills and inflatable football players and goals. Consumers can also win tear pads with coupons for ConAgra products including Banquet chicken wings, Armour/Eckrich hot dogs, Hunt's catsup and Van Camps baked beans.
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Article Abstract:
Anheuser-Busch will roll out the True Summer promotion for its Budweiser and Bud Light brands, with supermodel Elsa Benitez as the spokesperson. The company will run three summer holiday promotions as part of True Summer, 'Dive In' on Memorial Day, 'Red, White and True' on July 4th, and 'Last Call' on Labor Day. Anheuser-Busch is also giving away take-one booklets that highlight prizes including MP3 players, barbecue grills and vacations at its theme park in Orlando, FL.
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Article Abstract:
Budweiser has started using the Bud One Blimp sign, designed by Everbrite of Greenfield, WI, to help link brand awareness to the blimp seen at major sports events. With hovering motion and blinking LED's, the replica stimulates the real-life blimp. The blimp replica is made using vacuum formed metallized bright silver, silk screened logo decal, LED's, battery pack and a 120-volt motion rotor.
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